Streetsouk is Africa's largest streetwear convention, bringing hundreds of brands together to showcase, connect, and sell, all within a single cultural space. As the platform continued to grow in scale, audience and ambition, Studio Unruly partnered with Streetsouk to rethink how the brand showed up, across identity, digital experience, and global expansion.
Streetsouk has outgrown its existing identity. What began as a local convention had evolved into a large-scale platform with an expanding auience, international ambitions, and plans to introduce retail through its website. The existing brand no longer reflected this growth, visually or structurally, making it difficult to support new use cases, new markets, and a more commercial future. The challenge was to create an identity that could scale across physical events, digital retail, and global locations, without losing its cultural grounding.
Studio Unruly approached Streetsouk as an evolving system rather than a single event brand. We developed a new brand identity and digital experience designed to support scale, one that could move fluidly between convention spaces, online retail, and international markets. The work focused on clarity, flexibility, and consistency, allowing the brand to grow without needing the reinvent itself at every stage.
The result was a cohesive brand system and website that positioned Streetsouk not just as a streetwear convention, but as a global platform for African fashion and culture.
