From the Studio

STUDIO NOTES

A space for reflection, research and observations from inside the studio, exploring culture, design and the decisions that shape meaningful work.

How Brands Build Worlds People Actually Trust

Why the best brands don't create guidelines—they create worlds with their own logic

What Intentional Design Actually Looks Like

Why meaning can't be borrowed, only earned through delibeerate choice.

A Crisis of Meaning, Not a Crisis of Talent

Notes from a year where good design became common, and intentions became scarce.

Borrowed Time: Why Trend-Chasing Feels Hollow

What happens when design responds to the moment instead of the meaning

Copying vs. Learning: How Influence Becomes Innovation

On the difference between borrowing a language and plagiarizing sentences

When 'Human-Centered' Becomes Another Template

Why the language of purpose has become the newest form of hollow design

EVERYTHING WE DO IS SHAPED BY HOW WE SEE CULTURE, AUTHORSHIP, AND OWNERSHIP

Who We Are

PROJECT LAB

Project Lab is where ideas are explored before they become briefs, products, or client work. It’s a space for testing concepts, formats, and cultural hypotheses—without the pressure of timelines or deliverables.

Submit an Idea

Explore

We take early ideas, questions, and instincts and push them through research, references, and conversations, before they’re shaped into something formal.

Test

Concepts are prototyped across formats: print, objects, media, or digital, to see what holds cultural weight and what falls apart.

Evolve

What works becomes a foundation for future projects, collaborations, or publications. What doesn’t still informs how we think.

LET'S CREATE SOMETHING
THAT MOVES PEOPLE

Start a Project