Porte Festival is a New York–based, experience-driven festival designed to bring brands, culture, and audiences together through immersive interaction. As Porte Festival prepared to launch its first edition, Studio Unruly partnered with the team to define the festival’s identity and build a system that could support storytelling, ticketing, and long-term growth.
Porte was entering an increasingly saturated festival landscape, where attention is limited and differentiation is critical. The challenge was to create a brand that went beyond promotion, one that could communicate immersion, participation, and curiosity from the first touchpoint. Porte needed an identity and digital entry point that could attract audiences, engage brand partners, and clearly express what made the experience distinct.
Studio Unruly approached Porte as an experience system rather than a one-off event. We developed a cohesive brand identity and digital presence designed to invite participation and exploration. The visual language balanced playfulness with structure, while the landing page focused on clarity, communicating the concept, guiding users, and driving ticket purchases without friction.
The result was a flexible brand and experience system that positioned Porte as an immersive platform for connection, collaboration, and cultural discovery.
