Palmwine Music Festival is a culture-led music festival celebrating African music, community, and global connection. As the festival continued to grow across cities and audiences, Studio Unruly was brought in to rethink how the brand showed up, not just for a single event, but as a system that could scale year after year.
Palmwine Music Festival had grown into a recognised cultural festival, but its visual identity hadn’t grown with it. Over the years, the brand had accumulated assets, styles, and executions that worked in isolation, but not as a cohesive system. Each edition required re-invention rather than evolution, making it harder to maintain consistency, clarity, and long-term recognition as the festival expanded.
We approached Palmwine Music Festival as a living brand, not a yearly campaign. Studio Unruly developed a flexible identity system designed to evolve with the festival while remaining instantly recognisable. The work focused on creating a clear visual language, spanning logo, typography, colour, motion, and application, that could function consistently across digital platforms, physical spaces, and merchandise.
The result was a brand system that allowed Palmwine Music Festival to show up with confidence, coherence, and cultural relevance, without needing to start from scratch each year.
