Get Care Africa is a healthcare initiative focused on providing accessible, confidential support for young Africans navigating addiction and recovery. Studio Unruly partnered with Get Care Africa to help clarify their identity and create a digital entry point that could communicate trust, care, and credibility from the first interaction.
Get Care Africa was addressing a complex and deeply sensitive issue, but their existing brand and digital presence didn't fully reflect the care, clarity, and trust required for that work. The challenge was to create a brand identity and landing page that felt approachable without being trivial, supportive without being overwhelming, and clear enough to guide people toward help without friction or confusion.
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Studio Unruly worked closely with the Get Care Africa team to define a clear brand foundation rooted in empathy, accessibility, and reassurance. From there, we developed a calm, coherent brand identity and a focused landing page designed to act as a gateway, prioritising clarity, ease of use, and emotional safety. The digital experience was intentionally simple, guiding users toward support while removing unnecessary barriers.
The result was a brand and digital system that allowed Get Care Africa to communicate its mission with confidence, sensitivity, and purpose.
